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Two thirds of female Baby Boomers “don’t pay attention to advertising” and, almost all wish brands would treat them like people and not stereotypes

J Walter Thompson

Good gosh. Has empathy been this much of a lost art in the advertising industry? hmph…

Two thirds of female Baby Boomers “don’t pay attention to advertising” and, almost all wish brands would treat them like people and not stereotypes

New report outlines the frustrations of Baby Boomer women but also the enormous potential for engagement if brands stop targeting them by age and engage them through what they care about

Please see the report here: https://www.jwtintelligence.com/trend-reports/elastic-generation-female-edit/

A new report into women aged between 53 and 72 from the J. Walter Thompson London Innovation Group shows that 72% “don’t pay attention to advertising” while 91% wish advertisers would treat them like people and not stereotypes.

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